{"id":33602,"date":"2025-05-22T13:39:09","date_gmt":"2025-05-22T05:39:09","guid":{"rendered":"https:\/\/eng.cycu.edu.tw\/?p=33602"},"modified":"2025-05-26T13:49:47","modified_gmt":"2025-05-26T05:49:47","slug":"cycu-department-of-information-management-wins-first-place-in-big-data-innovation-competition","status":"publish","type":"post","link":"https:\/\/eng.cycu.edu.tw\/?p=33602","title":{"rendered":"CYCU Department of Information Management Wins First Place in Big Data Innovation Competition."},"content":{"rendered":"\n<p>Guided by the Ministry of Education and hosted by the College of Business and the Global Research Center for Taiwanese Enterprises at Chung Yuan Christian University (CYCU), in collaboration with Big Data Co., Ltd., the 3rd National Business Big Data Innovation Competition held its final round and award ceremony on May 16, 2025, at CYCU.<\/p>\n\n\n\n<p>The competition brought together 32 teams and 124 students from 11 universities across Taiwan, engaging in two months of intense competition. Twelve finalist teams were selected to present their professional reports and innovative proposals during the final round.<\/p>\n\n\n\n<p>Ultimately, a student team from the Department of Information Management at CYCU stood out and won the championship, demonstrating outstanding skills in data application and innovation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u5168\u9ad4\u53c3\u8cfd\u968a\u4f0d\u53ca\u8a55\u5be9\u59d4\u54e1\u65bc\u4e2d\u539f\u5927\u5b78\u806f\u69ae\u5de5\u5b78\u8b1b\u5802\u5408\u5f71\u3002.jpg\" alt=\"\" class=\"wp-image-33603\" srcset=\"https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u5168\u9ad4\u53c3\u8cfd\u968a\u4f0d\u53ca\u8a55\u5be9\u59d4\u54e1\u65bc\u4e2d\u539f\u5927\u5b78\u806f\u69ae\u5de5\u5b78\u8b1b\u5802\u5408\u5f71\u3002.jpg 1200w, https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u5168\u9ad4\u53c3\u8cfd\u968a\u4f0d\u53ca\u8a55\u5be9\u59d4\u54e1\u65bc\u4e2d\u539f\u5927\u5b78\u806f\u69ae\u5de5\u5b78\u8b1b\u5802\u5408\u5f71\u3002-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The competition encourages students to integrate big data analytics with MarTech technologies from a business perspective, injecting innovative energy into corporate digital transformation. Participants utilized the KEYPO Big Data Analytics Engine, developed by Big Data Co., Ltd., to tackle real-world case studies. Topics spanned a wide range of fields including healthy eating, sustainable development, e-commerce platforms, and mobile payments, with a strong emphasis on business logic and data-driven insights.<\/p>\n\n\n\n<p>Under the guidance of Professor Chueh Hao-En from the Department of Information Management at Chung Yuan Christian University (CYCU), the student team won the championship with their project titled \u201cHealthy Meals Strike Back: Will College Students Buy It?\u201d. The project skillfully integrated data from the Dcard social platform with in-depth survey analysis to accurately identify market demands and marketing strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u4e2d\u539f\u5927\u5b78\u5546\u5b78\u9662\u9662\u9577\u674e\u6b63\u6587\u81f4\u8a5e\uff0c\u52c9\u52f5\u7af6\u8cfd\u5718\u968a\u52c7\u6562\u5c55\u73fe\u5275\u610f\u8207\u5be6\u529b\u3002.jpg\" alt=\"\" class=\"wp-image-33604\" srcset=\"https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u4e2d\u539f\u5927\u5b78\u5546\u5b78\u9662\u9662\u9577\u674e\u6b63\u6587\u81f4\u8a5e\uff0c\u52c9\u52f5\u7af6\u8cfd\u5718\u968a\u52c7\u6562\u5c55\u73fe\u5275\u610f\u8207\u5be6\u529b\u3002.jpg 1200w, https:\/\/eng.cycu.edu.tw\/wp-content\/uploads\/\u4e2d\u539f\u5927\u5b78\u5546\u5b78\u9662\u9662\u9577\u674e\u6b63\u6587\u81f4\u8a5e\uff0c\u52c9\u52f5\u7af6\u8cfd\u5718\u968a\u52c7\u6562\u5c55\u73fe\u5275\u610f\u8207\u5be6\u529b\u3002-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The CYCU College of Business remains committed to advancing big data education and strengthening industry-academia collaboration. Through hands-on national competitions and diversified curriculum design, the college aims to cultivate a new generation of talent equipped with technological literacy, business acumen, and innovative thinking. This aligns with CYCU\u2019s educational vision of promoting holistic education and smart applications, preparing students to meet the challenges of the digital economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A student team from CYCU\u2019s Department of Information Management won the championship at the 3rd National Business Big Data Innovation Competition, showcasing exceptional data application and innovation skills. The event was hosted by CYCU\u2019s College of Business and supported by the Ministry of Education.<\/p>\n","protected":false},"author":7,"featured_media":33605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CYCU Department of Information Management Wins First Place in Big Data Innovation Competition. - Chung Yuan Christian University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eng.cycu.edu.tw\/?p=33602\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CYCU Department of Information Management Wins First Place in Big Data Innovation Competition. - Chung Yuan Christian University\" \/>\n<meta property=\"og:description\" content=\"A student team from CYCU\u2019s Department of Information Management won the championship at the 3rd National Business Big Data Innovation Competition, showcasing exceptional data application and innovation skills. 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