Three teams from Chung Yuan Christian University’s College of Business received major awards at the **2026 Global Brand Competition**, which attracted 448 teams from 57 universities and colleges across Taiwan. The Department of Business Administration’s “Strawberry Party” team was named the **“Taoyuan Champion”** and won **Third Place in the Gold Award**, while two other CYCU teams received Silver Awards. Their proposals addressed Taoyuan’s irrigation ponds, local culture, and the Chung Yuan Night Market through sustainability, city marketing, and digital innovation. “Strawberry Party” will be recommended to compete in the **2027 Global Brand Planning Competition Grand Final in Singapore**.